Lowe's came to Huge to amplify their current mobile site, create consumer apps for both iPhone and Android platforms, and create a mobile in-store employee experience.
The project started with tons of iterative concepting. Each designer made their own concepts for iPad and iPhone.
During this time, I designed an icon set that was later used for the employee app interface.
After concepting, I was tasked with designing the mobile web experience. One of my goals was to make important information more readily accessible...
...another was simplifying the mobile shopping flow;
When the mobile website went live they beat their mobile sales projections for that week by over 25%.
At the end of 2012 I built a responsive prototype to show the client how easy it would be to expand their mobile web experience to other iOS and Android devices using their current code.
Since the launch, we added a huge update—Aisle Level Detail gives shoppers the ability to map products within the store, making shopping at Lowe's easier than it's ever been.
Concepting + Mobile Web Design
Mobile Web Design
Web & Mobile Design
Desktop Web Redesign
Visual Design Miscellany