Kathryn Proulx is a multidisciplinary designer living in Fairfield, Connecticut. Currently my time is split between living and working in Connecticut and finishing my thesis work in Communication Design at Parsons School of Design in Manhattan.
Prior to now, I have been the design assistant at W Magazine, an award-winning fashion magazine published by Conde Nast, and the in-house designer and project manager for Art-Space, New Haven's premier contemporary art gallery.
Faux-beau.com is my avenue to share what I'm working on now, what inspires me, and to share my experience and advice to students who are interested in attending Parsons or art school in general.
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Verdana Vs. Modified Futura

September 2nd, 2009 · 1 Comment

So the internet has been a-buzz with the news that IKEA has switched from their modified version of Futura to Verdana—citing a need for a typeface they can use globe-wide, even in Asian countries, and on the web.

A lot of designers are getting heated over the whole thing, but my opinions on the matter can be summed up by Connecticut-based designer Matt Hunsberger’s post on the subject.

“Verdana actually makes sense. Aside from IKEA’s probably-bullshit reasoning about wanting one font for both web and print, Verdana is an accurate reflection of their brand. Think about it, Verdana is a utilitarian typeface that is kind of crappy but everyone has it on their websites. IKEA is utilitarian furniture that is kind of crappy but everyone has it in their houses. See, it makes perfect sense.”

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Tags: Art & Design · Pop Culture

1 response so far ↓

  • 1 Caitlyn // Sep 3, 2009 at 6:37 pm

    It’s cool to see you referenced my friend Matt’s post!
    Great blog, by the way.

    Reply

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