So the internet has been a-buzz with the news that IKEA has switched from their modified version of Futura to Verdana—citing a need for a typeface they can use globe-wide, even in Asian countries, and on the web.
A lot of designers are getting heated over the whole thing, but my opinions on the matter can be summed up by Connecticut-based designer Matt Hunsberger’s post on the subject.
“Verdana actually makes sense. Aside from IKEA’s probably-bullshit reasoning about wanting one font for both web and print, Verdana is an accurate reflection of their brand. Think about it, Verdana is a utilitarian typeface that is kind of crappy but everyone has it on their websites. IKEA is utilitarian furniture that is kind of crappy but everyone has it in their houses. See, it makes perfect sense.”
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1 response so far ↓
1 Caitlyn // Sep 3, 2009 at 6:37 pm
It’s cool to see you referenced my friend Matt’s post!
Great blog, by the way.
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