I’ve posted about Earl Kallemeyn long long ago when he was my letterpress teacher… now there’s a video about him on NY Times! Super cool dude, wish I had kept in touch.

Fotoshop by Adobé from Jesse Rosten on Vimeo.

So, this video by Jesse Rosten is kind of perfect. Thought I’d share. I’ve always been interested in how american media portrays women—Ad agency 72 and Sunny constantly takes the easy way out with sexy or sexist ad campaigns (like Kim Kardashian for Hardees or Carls Junior or whatever, Men vs. Women for nike running, and ‘Dress Irresponsibly’ for PacSun)*. Dr Pepper 10 “It’s not for women” campaign is lame and bogus. And even Dennis Rodman is backing a topless basketball team for fuck’s sake—but I somehow haven’t always been sold on the ‘photoshopping affects a woman’s body image’ debate. Anyone who thinks the eyelashes in any CoverGirl mascara commercial are actually real CAN NOT be taken seriously. If only these ladies knew how easy it would be to photoshop their Facebook profile pictures. Maybe I should teach a class.

Also if you’re interested in media and society’s affects on american women’s self image, I suggest you watch the documentary Miss Representation. It made me cry.

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* You should know that anything on this blog is my own personal opinion and doesn’t reflect the opinion of my employer, HUGE. Though in HUGE’s history I’m pretty sure there’s never been a sexy/sexist/stupid project that’s ever been launched—and that’s part of the reason why I love working there.

I recently finished FRESH MEAT, an assignment for Jamie Kosoy’s dynamic interfaces class. We were required to create a data mashup using two separate services, I chose an XML feed, Twitter, and YouTube to make a “roller derby aggregator” of sorts.  Jamie taught me how to scrape DNN’s score feed to make a bootleg XML file that I could use in PHP, and it was my first time attempting to understand how API’s work.   I’ve found that it’s most awesome when games are in-progress as you usually get a pretty great real-time commentary.

So the internet has been a-buzz with the news that IKEA has switched from their modified version of Futura to Verdana—citing a need for a typeface they can use globe-wide, even in Asian countries, and on the web.

A lot of designers are getting heated over the whole thing, but my opinions on the matter can be summed up by Connecticut-based designer Matt Hunsberger’s post on the subject.

“Verdana actually makes sense. Aside from IKEA’s probably-bullshit reasoning about wanting one font for both web and print, Verdana is an accurate reflection of their brand. Think about it, Verdana is a utilitarian typeface that is kind of crappy but everyone has it on their websites. IKEA is utilitarian furniture that is kind of crappy but everyone has it in their houses. See, it makes perfect sense.”

Using matte plexiglass, laser etching, custom cut chrome hinges & bolts, and traditional printing techniques Dan Galdamez built a timeline of his life (both past and projected) for his senior thesis project. “The basis for my thesis was to show how I personally connect to meaningful periods of my life, through typography.” he says. “It works as an insight for myself because it allows me to show illustration in addition to providing a narrative.”

“The time line starts with the initial thought of life and ends with the expiration. Personality is represented through and exterior and interior layer to show the relationship between the two and how they make up one person.”

Daniel Galdamez is a freelancer working and living in Brooklyn, NY. He graduated from Parsons School of Design as a Communication Design major in May 2009.

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