Maybe you noticed, maybe you didn’t; but faux beau has a new logo. If you haven’t seen it yet:
- The “FB” is based off of the typeface from Herbert Matter’s logo for the New Haven Railroad.
- Added the western detailing on the verticals to make it more modern, and give it a more woodblock type vibe.
- My own handwriting/artist name is in the banner. (Fun fact: my real middle name isn’t Scott)
- The anchor and compass rose; because I love anything nautical, I grew up on the water, and have a tattoo on my foot of an anchor anyway; so why not?
- Art nouveau, filigree-style details because art nouveau concepts inspire a lot of my illustrations.
A big thanks to my friend Dylan Tav for inspiration and suggestions for the logo. Safe to say he “gets” me?
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2 responses so far ↓
1 Jay Farmington // Apr 16, 2008 at 3:17 pm
Yo Kate, I am def feeling that, nice job!
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2 luc // Apr 18, 2008 at 4:12 am
ELIZABETH NOT SCOTT. GET IT RIGHT.
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